One of the major advantages of the internet over other forms of media is the fact that measurements and tracking in it can be very accurate. This is mainly because the number of site visitors can be determined with the use of hit counters. These are programs that can actually count the number of those who access the site using web browsers. Anyone familiar with how the web works would know that can be very useful.
As Compared with Other Media
When you compare the internet to other media, it is the only one that can provide this kind of accuracy when it comes to tracking. You can know right away if a marketing effort that you have is bearing some fruit or not. You would see right away if people are being attracted to your site.
That’s why website owners use hit counters. It is also a way of assuring the visitors to a website. When they see that other people go to the same site that they are on, then that is somewhat reassuring. It is a way of telling them that the site which they are on can be trusted and that it is legit.
Websites Which Use Hit Counters
There are many big sites that use hit counters. One example of a website that uses hit counters to its full advantage is Oneflare (view site). The site is meant to help Australians find professional service providers. They have a wide database of businesses all over Australia and all that a user has to do is to request for the kind of service that they need and they are sure to get it.
A hit counter on a site like that is actually aimed at the users rather than the site owners. It gives them some reassurance that the site that they are using, especially if it is one like oneflare.com.au, where they would have to provide some of their information is legit and that many people actually use it. They could see that through the hit counter.
There are plenty of other sites and web pages that use web counters. But the bigger ones don’t really utilize. Most of the ones that do are the blogs on free blogging service such as Blogger, WordPress or Tumblr. You could see the hit counter on their pages. It is a way of advertising that the blog has many visitors and users which can enhance their reputation.
Are you thinking about using a hit counter for your website? Some people claim that it can do more harm than good especially if you use an invisible hit counter, but there are also those who claim that it can do a lot of good things for your site. To help you in making a decision as to whether you should use a hot counter or not here are some of the benefits that you can get out of it.
One good reason why you should go and get a hit counter for your site is because it’s free. You can get these scripts and add them to your site without any cost to you. That alone should be enough to convince you to give it a try. Since it won’t cost you anything, it would be very cost effective. If it doesn’t work then you can have it remove and the only thing that it would cost you is the trouble of placing it on your site.
2.Easy to Install
Another good reason why you should utilize hot counters on your website is because these website tools are very easy to install. There is not great technical requirement on how you can use it. All that you have to do is to copy the script of the counter that you want to use and paste it on the web page. There’s nothing to it. Anyone running a website should be able to do that.
3. Lots of Sources
Another great thing about hit counters is that there are plenty of sources for it. All you have to do is do a web search and you are going to get plenty of sites where you can download hit counters for free. The quality of those counters is almost the same. That means you would have plenty of options to choose from.
4. Keeping Track of Your Site’s Performance
The most obvious benefit of using a hit counter on your site is the fact that it would allow you to keep track of your site’s performance. That’s the main reason why people use it in the first place.
5. Enhances Your Site’s Credibility
When you are using a hit counter on your website and it shows that there are plenty of visitors to your site then it is bound to enhance the reputation of your site. If a lot of people are visiting it then that’s a good sign.
It is not enough that you should have a website if you want to get the most of the internet. Having a web presence for your business can be a powerful tool, but like any other tool, if you don’t know how to use it then it would just go to waste. You have to learn how to make the most out of your website. Don’t worry because the process isn’t so hard or difficult. You can manage it even if you don’t have a lot of technical knowledge.
SEO and SEM
In order to make the most out of your website, you need to get a lot of visitors to it first. The content of your site would just be wasted if no one is unable to see or view it. So you have to exert some effort when it comes to promoting your website on the internet.
The two most common methods for promoting a site online are SEO and SEM. These methods have several things in common so it is not surprising that some people think that the two methods are the same. SEO stands for search engine optimization while SEM stands for Search Engine Marketing.
Search engine optimization is the practice of trying to place a website high on the search result for certain targeted keyword. When a site gets a leading place on an often used keyword then it is sure to get a great deal of traffic. Search engine marketing on the other hand is much broader and SEO is just a part of it. It is the practice of utilizing the technology behind search engines to drive traffic to a site. Aside from SEO the practice of SEM would also include the use of paid ads online, and paid listings on directories.
Tracking Your SEO/SEM Efforts
One of the most crucial qualities of the internet which makes it so ideal for use in marketing is that it allows you to track the results of your efforts with accuracy that is not possible with other marketing means.
There are several factors of your SEO and SEM efforts that would be worth your while to track. For example, you should find out the percentage of the traffic that you are getting from the major search engines. Then you should also know the kind of traffic that you are getting, whether it’s direct traffic, from search engines or from other forms of referral. Another factor of your SEO/SEM effort to consider is the amount of visits that come from specific terms or keywords on search engines.
When you build a website to help your business, your aim should be to gain a lot of traffic. If that is not one of your goals then your efforts at building a website is wasted.
To help you in attaining your goal for increased traffic, here are some tips that you can follow.
Use High Quality Content
Keep in mind that the quality of your content should be the best that it can be. People will be going to your site because of the content. If they find that it is not of high quality then they will always go back to it. All the other efforts that you have for promoting your site would go to waste if you do not pay attention to the quality of your site.
Use Social Bookmarking Sites
When you know that your content can compete with the best that’s out there then you should be active on social bookmarking sites. These sites would allow you to gain some new traffic to your website right away.
One method of driving traffic to a website which might not be so popular is the use of Yahoo Answers. That’s a service by Yahoo where people can ask any question and other users can provide answers. You should try looking for questions that have some connection to the niche that you are focusing on and answer those. On your answer you can include on your link.
Squidoo gives you the opportunity to create pages that are focuses on certain topics. You can use that opportunity to promote your site because you can include a link to your site on it. Some people are making money out of it as well.
Another platform that you can use for promoting your site is Hubpages. It is a lot similar to Squidoo in that it allows you to create pages about certain topics.
You can start writing guest posts on blogs that are popular on the niche that your site is focused on. These posts can be a great way of getting targeted traffic because those visitors are looking for something within your niche already.
Another excellent platform for directing a constant flow of traffic to your website is through forums. People discuss topics and ask questions on forums. You can become an expert poster in a forum of your choice.
These are just some of the best tips that you can use to drive traffic to your site.
Are you using a website for your business? If you are then you should utilize it so that you can maximize the benefits that it can provide. You need to know the things that it can do which cannot be provided by other means of promotion and use that so you can get the most out of it.
Counting Web Traffic
One thing that that the use websites can provide which is unavailable in other means of promotion or media is the exact measurement of the people being reached by it. There are ways of measuring the reach of other forms of media. Newspapers can measure its circulation for example. In radio and television, surveys are used for measuring the reach and the audience of stations or programs in particular.
But the means of measurement for some forms of media are limited in some ways. Newspaper circulation cannot really measure the number of people who actually read the paper. TV and radio surveys can never really be accurate. But there is one form of media that can measure the number of its users with unequalled accuracy. That’s the internet.
In the internet, the number of visitors to a website can be counted. This is done by the use of counters. These are programs that can count each time that a webpage is accessed. This means that it cannot be known the actual number of people who has visited the site. Now, there are cases when you the site owner do not want the number of visitors to a site to be displayed for everyone to see. In cases like that the use of invisible hit counters is the alternative.
An invisible hit counter is not seen by the site users but can be viewed by the site owner. It can still measure the amount of visitors that a site is getting but without anyone else knowing about it.
Where to Find Free Invisible Hit Counters
If you are interested in using hit counters whether invisible or not, the internet is flooded with them. All you have to do is to do a search on Google and you would get sites where you can get the programs. But before you use this toll, you should be aware of the risks involved. Google has been penalizing sites using invisible hit counters because it has been used for spamming so you better be careful about the ones that you choose.